The Call for Startups is aimed at all startups, both Italian and foreign, willing to take on one or more of the challenges described above. Startups are asked to have an already-working product and some demonstrable metrics.

To sign up, use the dedicated “SIGN UP” button. You will be redirected to an F6S module to fill in all the details. We will collect applications until July 29, 2022, at midnight. (23.59 28/07/2022).

All the information is necessary to evaluate the projects and their selection. The data will not be disclosed to third parties nor reutilized for anything beyond the scope of the Call.

They are:
- Coherence with the demands of the challenge
- Relevance to the reference market
- Strength of the developed product
- Readiness of the product with regard to the development of the PoC
- Personal preference of Partners

When the Call for Startups closes, H-FARM Innovation and BAT’s teams will begin an evaluation process, at the end of which 8 to 10 startups will be selected and invited to the innovation event. The event will take place on-site, and the selected startups will have to pitch their ideas to Partners. 1-to-1 meetings will follow, to establish the feasibility of PoCs.

There is no predefined number. The number of PoCs will be decided based on the quality of the applications.

PoCs will be developed in Italy, with a particular focus on Italtab farmers in the Veneto and Campania regions.

Yes, the PoC will be subsidized directly by BAT. Each PoC will be developed with a dedicated budget, set in accordance with the startup’s needs.

By taking part in the program, you will be able to:
- Collaborate with the program’s partners
- Get in touch with the entire H-FARM network
- Test your solution
- Gain visibility during and after the program